UBL IBM First Pakistan Digital Lab Customer Experience Inaugurated

UBL IBM First Pakistan Digital Lab Customer Experience Update:

UBL inaugurated Pakistan’s first-ever UBL IBM First Pakistan Digital Lab Customer Experience at a ceremony held in Karachi recently. The UBL IBM First Pakistan Digital Lab Customer Experience which was built in collaboration with IBM, will provide an environment for UBL’s interdisciplinary teams as well as its network of start-ups, Fintech, ecosystem partners and academia to develop personalized and engaging digital ‘customer experiences’.

The UBL IBM First Pakistan Digital Lab Customer Experience was inaugurated by Sir Mohammed Anwar Pervez, OBE, HPk, Chairman UBL & Bestway Group UK. He was accompanied by members of the Board of Directors of UBL, Sima Kamil, President & CEO, UBL and senior executives from both UBL and IBM.

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UBL leads the banking and financial sector in Pakistan. With a base of over 4 million customers, the Bank boasts Pakistan’s widest network of over 45,000 customer touch-points and presence in four continents.

UBL’s decision to collaborate with IBM to build a UBL IBM First Pakistan Digital Lab Customer Experience stems from its decision to contribute to Pakistan’s digital landscape by transforming its customer experience and reinventing its existing capabilities.

Speaking on the occasion, Sir Mohammed Anwar Pervez, OBE, HPk, Chairman UBL and Bestway Group UK said:

"This first of its kind initiative, which is being led by UBL, will add stimulus to the vibrant technology-based financial sector of Pakistan. It is in line with our aspirations for UBL."

President & CEO, UBL, Sima Kamil said:

"We are confident that IBM Design Thinking is the right approach to help create personalized customer experiences."

Located in Karachi, the Digital Lab will be based on the IBM Thinking Framework, IBM’s approach to applying creative business solutions at the speed and scale modern enterprises require. It will also help customers to place end users at the center of their innovation when addressing issues and developing solutions.

United Bank Limited (UBL) is one of Pakistan’s largest banks in the private sector. The bank operates a network of over 45,000 customer touch-points which include 1,400 branches across Pakistan and 19 branches overseas.

It was declared Pakistan’s ‘Best Bank for Corporate Finance & Capital Market Development’ at the Pakistan Banking Awards 2017. The Bank’s entity ratings are AAA/A-1+.
According to IBM, the lab will enable UBL to accelerate the digitization of its offerings, products, services and processes and equip its team with the necessary skills to design customer centric digital solutions.

The lab will be home to UBL design and digital experts. Additionally, the space will host a team from IBM iX, a global business design partner and one of the world's largest digital agencies, that will work side-by-side with UBL to create innovative digital experiences for its customers.

Source: Mehran Post