Showing posts with label Museum. Show all posts
Showing posts with label Museum. Show all posts

Sunday, 20 August 2017

Wichita Art Museum Pakistani Cargo Truck Art Displayed in Kansas US

Wichita Art Museum Pakistani Cargo Truck Art Update: Pakistan’s ‘truck art’ is now quite a well-known ‘genre’ around the world. For long, it has been an homegrown art-form in South Asia, especially in Pakistan, where the whole idea of decorating trucks (also, lorries and even rickshaws) with complex floral patterns and poetic calligraphy, has evolved in the most radiant and innovative manner.

This indigenous art-form became known to the developed world from the 1970s onwards when European and American tourists took back the photographs they had taken of heavily painted and decorated trucks and buses on the roads and streets of Pakistan.

From the late 1980s, the government of Pakistan and enterprising individuals began to organise truck art exhibitions abroad and by the early 2000s, the genre had established itself as an exciting and vibrant ‘folk art-form’ from Pakistan.

Read: Pakistan Army Museum Beacon Technology Introduced in Lahore

The huge flamboyantly colored trucks and auto rickshaws have become one of the most prominent cultural symbols of Pakistan. The design on each truck is unique and different in its own way.

Given how well-received Pakistani truck art is becoming all over the world, a Pakistani-American artist named Asheer Akram has taken it upon himself to display these work of art trucks in America Wichita Art Museum Pakistani Cargo Truck Art.


The artist is very passionate about his work. His truck art designs will be displayed in the Wichita Art Museum Pakistani Cargo Truck Art in Kansas.


He came up with the idea of this project when he came to Pakistan for a residency program. Throughout his stay, he observed the beautiful art that could be seen on the trucks.


These trucks gave birth to the idea of how to promote a positive image of Pakistan, inside him for Wichita Art Museum Pakistani Cargo Truck Art.


After returning to the US he started the Pakistan Cargo Truck initiative.

While writing about his passion for his work he wrote in a post on Facebook:
“I am certain about one thing- this project and its off shoots are as important today as they were when it first rolled out.”
He further added:
"Not only as a tool for spreading cultural awareness but as a method of opening up a dialog about current events with younger generations. We are thrilled to have her still rolling strong. Fighting #racism and #bigotry since 2013."
The truck used in his project is a Chevrolet grain truck which he has decorated with the typical Pakistani truck art with a splash of modern art in Wichita Art Museum Pakistani Cargo Truck Art.

On his website, he says that the trucks covered in the new motifs and designs seek to “captivate everyone and inspire them to investigate cultures outside of their everyday surroundings.”


His aim is to promote a positive image of Pakistan and explain the social and cultural identity of his native country.

Source: Mehran Post

Saturday, 19 August 2017

Pakistan Army Museum Beacon Technology Introduced in Lahore for 70th Independence Day

Pakistan Army Museum Beacon Technology Introduced Update: The Pakistan Army Museum, Lahore has opened its doors for general public on August 14, 2017 and with its own set of surprises. Instead of displaying the glorious tanks and serving as a stagnant exhibit of warfare, the museum has launched itself as the only one of its kind in Pakistan. The uniqueness lies in the use of Beacon technology adopted by the museum to increase interactivity.

The use of this Pakistan Army Museum Beacon Technology Introduced technology has equipped Pakistan Army Museum to trigger hyper-targeted contextual information for visitors through a mobile content delivery network. Consequently, the historical war events are now being brought back to life for over 200 visitors at a given time through a virtual experience immersing the audience in the evolution of Pakistan Army and its heroism. Instead of relying on a “human guide” people can now instantly watch what happened decades ago directly on cell phones or tablets.

About Beacons Technology for Museums

Beacons offer museums an opportunity to provide context to visitors like never before. With Pakistan Army Museum Beacon Technology Introduced, an app can sense exactly where in the museum a guest is and provide relevant information.


Instead of searching through an audio tour for the right section, the visitor can instantly watch a video highlighting the artist’s life on his/her mobile, and learning more about a particular object.

What are Beacons?

Beacons are small wireless sensors that communicate with Bluetooth-enabled smart devices such as iPhones or iPads by continuously advertising their location using a Bluetooth low energy radio transmitter. In turn, smart devices monitor the received signal strength indication (RSSI) and determine the device's proximity to the beacon. Apple's developer guidelines divide the proximity to the beacon into three states: immediate, near (between one and three meters), and far.

Once the user is in the desired proximity range, the corresponding app content is triggered as shown in below:


A typical beacon as shown below, is essentially a miniature computer that, together with BLE, may include an accelerometer and a temperature sensor.


Read: Air Defence SAM LY-80 HQ-16 System Inducted by Pakistan

It’s interesting that the enhanced museum experience has been achieved in Pakistan for the first time and that too by a Pakistan-based software solutions company (Alchemative). This company had worked diligently since May 2016 to implement beacon technology in the museum.


The solution comprised of installing low-cost, low-power transmitters equipped with Bluetooth Low Energy (BLE) at strategic locations throughout the museum to create a seamless isolated network system. The familiarity of the Bluetooth technology also allows visitors to receive content on their personal mobile devices.


In-depth information about the museum can be displayed in various formats (text, video, audio). In addition to this, the highly controlled arrangement of this network retains sensitivity of the information by deleting it from the personal devices of the users as soon as they leave the museum.

The indoor tracking technology (which is a part of this solution) also identifies exact visitor location and informs him/her about nearby displays.

It is noteworthy that Pakistan Army Museum Beacon Technology Introduced relied on Pakistan’s information technology sector and software experts of the nation to come up with such an interactive solution that is in line with the digital age. According to a Business Insider report, the “beacon installed base” will see a five-year compound annual growth rate (CAGR) of 287%. There will be 4.5 million active beacons overall by end of year 2018.


Experts in the beacon field are sure that museums will remain the most likely beneficiaries of beacon technology as it offers context to visitors like never before. Instead of struggling with their headset or swapping pages of a lengthy brochure they just need to tap on the screens of their mobile devices.

Moreover, guests will be entertained and educated in a more pleasant way, so they are likely to stay at the museum for longer time durations. Pakistan Army Museum Beacon Technology Introduced has proved that Pakistan is not far away when it comes to adopting latest technological trends and that museums are not just lifeless display keepsakes – they can be futuristic!

Source: Mehran Post

Tabdeeli-Gunah Sin Tax to Impose on Tobacco Smokers in Pakistan

Tabdeeli-Gunah Sin Tax Update: The government of Pakistan has taken a ‘revolutionary’ step to discourage smoking in the country.  Tab...