Coca Cola FIFA World Cup 2018 Official Anthem Colours by Beauteous Quratulain Balouch

Coca Cola FIFA World Cup 2018 Official Anthem Colours Update:

Coca-Cola’s FIFA World Cup 2018’s Anthem Colours has been released and our very own singing sensation Quratulain Balouch has sung it in collaboration with international artist Jason Derulo. Derulo is a renowned American singer, songwriter, and dancer. Colours in an electrifying, uplifting song that will energize you and will boost you during the FIFA World Cup 2018. Coca Cola FIFA World Cup 2018 Official Anthem Colours.

Ever since the news of Quratulain Balouch collaborating with Jason has been out, everyone has been going crazy. Moreover, the song also sends a great message across. The aim is to promote the concept of unity, as it explores the importance of celebration and coming together as a large community, despite all differences. Coca Cola FIFA World Cup 2018 Official Anthem Colours.

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Quratulain Balouch did a duet with Derulo with beautiful Urdu lyrics. The flag of Pakistan waives high and kids can be seen playing football on the streets of Karachi as we celebrate the arrival of football in Pakistan. Coca Cola FIFA World Cup 2018 Official Anthem Colours.

The song is full of colours and totally goes with the title. The song video is shot in Miami, Haiti, and Karachi exhibiting the cultural diversity and its surely a fun-filled anthem. Coca Cola FIFA World Cup 2018 Official Anthem Colours.

Even though there is no football team representing Pakistan in FIFA World Cup 2018, the song Colours is a depiction of Pakistan’s talent and culture. In the video, Jason & Quratulain Balouch are seen dancing on the beat and kids are playing on Karachi streets.

Derulo has sung his part in English but the lyrics sung by Quraulain are in Urdu which is quite interesting. Urdu lyrics in an international song sung by a Pakistani artist is just amazing. The song symbolizes unity and harmony. Another point to be highlighted is the clothes worn in the video.

People dancing in the background have worn desi Pakistani attire which is commendable.
True, Pakistan’s team has not made to the football world cup but there are thousands of diehard football lovers in Pakistan. For them and for general music lovers, this song is a treat to hear. This song makes you feel that football has ‘arrived’ in Pakistan.

Do watch the full song here:

To know more about the World Cup happening in Russia right now, stay tuned to Coca-Cola’s Facebook page.

Source: Mehran Post

Adidas Telstar 18 NFC Sensor Chip Football for FIFA World Cup 2018 Made in Pakistan

Adidas Telstar 18 NFC Sensor Chip Football Update:

Adidas has introduced the official match ball of the 2018 World Cup in Russia, the Telstar 18. The retro look is contrasted with high-tech in the form of an NFC chip to offer customers new possibilities. Adidas Telstar 18 NFC Sensor Chip Football.

So the new adidas Telstar match ball for the 2018 World Cup has a microchip inside it? Yep. But, what for? Good question. Let us explain what exactly the new NFC "Near Field Communication" technology does. Adidas Telstar 18 NFC Sensor Chip Football.

First thing to clear up is that this isn't the same as the Adidas Micoach Smart Ball. The NFC tech won't measure your shot power, curl and pass speed – It ain't quite as smart as that.

Also Read: FIFA World Cup 2018 Pakistani Sialkoti Football To Be Used in Matches

NFC is a digital technology that allows two devices to exchange data,and in this case you can unlock Adidas stuff on your phone once connected.

The chip? It's located at the top of the ball, under the little WiFi-Esque symbol. You can see the red circle in the picture given above which indicates that NFC Sensor Chip is installed there. Adidas Telstar 18 NFC Sensor Chip Football.

So How Does it Works?

Well, the NFC enabled device (smartphone) sends radio frequency signals that interact with the NFC tag (inserted inside the Telstar 18 ball). The signal allows your phone to communicate with the tag. Your phone will receive the information from the tag, which will then open the Telstar 18 experience. Adidas Telstar 18 NFC Sensor Chip Football.

How Does it Works on Android?

Make sure your phone is unlocked and NFC is enabled by swiping down the control center from the top of the screen, or open your Android's settings and activate NFC on the ""Wireless and Networks"" option. Tap the back of your phone onto the NFC logo on the Telstar 18 surface to launch the experience.

And iPhone?

It works on iPhone too. But only iPhone7/7Plus, iPhone 8/8Plus and iPhone X with iOS11 or newer installed, are enabled to read NFC tags. iOS doesn't have a native functionality to read these tags, so you'll have to download a third party app and use that. Just search NFC tag and you'll find one.

Do I need an app?

No. There's no adidas Telstar NFC App so to speak. You'll just need an NFC-reading app if you've got an iPhone.

The experience offers different functionalities like exclusive information about the product and adidas football content. Not that exciting, right? But it does also offer special competitions and challenges. You can film yourself doing these challenges with the ball and upload them. Plus features will be updated in the run up to the World Cup, so keep tagging.

Pakistan and The Ball

The Telstar 18 has been manufactured by Forward Sports based in Sialkot. Sialkot is known as the hub of world-class sports equipment and for the past few decades, it has been the biggest exporter of footballs to the world. Here are some of the facts about city’s phenomenal sports culture;

• Sialkot is one of the most industrialized cities in the world with around 126 industrial units per square kilometers.
• These industries earn about $2 billion annually making up about 10% of the country’s total exports.
• The industries in the city employ around 400,000 people as well.
• World’s biggest leagues like English Premier League, LaLiga, Ligue 1, Bundesliga, and UEFA Champions League use the same balls manufactured in Sialkot.
• Sialkot accounts for 70% of the total demand for footballs to the world. More than 40 million footballs are exported every year from the city. The industries have enough capacity to produce 18,000 every day.
• The city got global attention in 1982 when its footballs were used for the first-time ever in the FIFA world cup that year.

Not just footballs, the city is known to provide quality tennis, cricket, and hockey equipment as well. Furthermore, it is also home to the world’s second-best surgical instrument industry as well.

Source: Mehran Post

FIFA World Cup 2018 Pakistani Sialkoti Football To Be Used in Matches

FIFA World Cup 2018 Pakistani Sialkoti Football Update:

When millions of football lovers cheer on their favourite teams at the 2018 FIFA World Cup to be held in Russia this summer, Pakistanis will have a special reason to rejoice, although the 198th-ranked football nation will not be participating in the mega event. FIFA World Cup 2018 Pakistani Sialkoti Football. 

Sialkot, a city commonly known as the home of sports goods in Pakistan, has yet again made headlines after it was revealed that the city will be supplying footballs for the upcoming FIFA World Cup in 2018. FIFA World Cup 2018 Pakistani Sialkoti Football.

Read: Men Hockey World Cup 2018 Bhubaneswar India Pakistan Qualified for Mega Event

Russian Ambassador to Pakistan Alexey Dedov confirmed earlier in the week that his country was going to use Pakistan-made footballs for the World Cup matches. FIFA World Cup 2018 Pakistani Sialkoti Football. 

This is not the first time Sialkot has supplied sports goods for international events. In the editions of the FIFA World Cup, Pakistan-made footballs were used during qualifiers and practice matches as well. FIFA World Cup 2018 Pakistani Sialkoti Football.

Alexey Dedov, the Russian Ambassador to Pakistan said:

"Pakistan is one of the most renowned countries in the world in the manufacture of sport equipment. We want to enhance our cooperation with Pakistan to other sectors as well."

Located on the outskirts of northeastern Sialkot city, workers at a local sports company - which is a contracting manufacturer of global sports brand Adidas - are working extra hours to ensure on-time delivery of the footballs.

The city, which borders India, has been famous for producing finest quality sports goods and has been supplying footballs for mega events for a long time.

Forward Sports of Sialkot, which also makes footballs for the German Bundesliga, France Ligue 1 and the Champions League, was also the official football provider of 2014 World Cup in Brazil.
Khawaja Masood, the chairman of the company, told Anadolu Agency:

"This is an honour for us, that we are going to provide footballs for the world cup once again. We are very excited to meet this challenge," Khawaja Masood, CEO of Forward Sports, the company entrusted with the task of making footballs for the big summer tournament."

Refusing to give the exact numbers of footballs the company is going to supply for the World Cup alone due to restrictions from Adidas, Khawaja said his firm produced a total of 700,000 footballs a month.

The football that will be used in the upcoming tournament is technically termed as thermo bonded, which was first introduced in the 2014 FIFA World Cup.

Other types of footballs produced in Sialkot are glued balls and hand stitched balls.

Thermo bonded balls are made by attaching the panels through heat - the latest technology adopted by Adidas and transferred to Forward Sports in 2013.

Khawaja told Anadolu Agency:

"Although Pakistan football team will not be participating in the forthcoming World Cup, its presence will be felt in all the matches [because of the balls]."

According to Husnain Cheema, president of the Pakistan Sports Goods Association, the country will export around 10 million footballs across the world this year.

Source: Mehran Post