FIFA World Cup 2018 Pakistani Sialkoti Football To Be Used in Matches

FIFA World Cup 2018 Pakistani Sialkoti Football Update:

When millions of football lovers cheer on their favourite teams at the 2018 FIFA World Cup to be held in Russia this summer, Pakistanis will have a special reason to rejoice, although the 198th-ranked football nation will not be participating in the mega event. FIFA World Cup 2018 Pakistani Sialkoti Football. 

Sialkot, a city commonly known as the home of sports goods in Pakistan, has yet again made headlines after it was revealed that the city will be supplying footballs for the upcoming FIFA World Cup in 2018. FIFA World Cup 2018 Pakistani Sialkoti Football.

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Russian Ambassador to Pakistan Alexey Dedov confirmed earlier in the week that his country was going to use Pakistan-made footballs for the World Cup matches. FIFA World Cup 2018 Pakistani Sialkoti Football. 

This is not the first time Sialkot has supplied sports goods for international events. In the editions of the FIFA World Cup, Pakistan-made footballs were used during qualifiers and practice matches as well. FIFA World Cup 2018 Pakistani Sialkoti Football.

Alexey Dedov, the Russian Ambassador to Pakistan said:

"Pakistan is one of the most renowned countries in the world in the manufacture of sport equipment. We want to enhance our cooperation with Pakistan to other sectors as well."

Located on the outskirts of northeastern Sialkot city, workers at a local sports company - which is a contracting manufacturer of global sports brand Adidas - are working extra hours to ensure on-time delivery of the footballs.

The city, which borders India, has been famous for producing finest quality sports goods and has been supplying footballs for mega events for a long time.

Forward Sports of Sialkot, which also makes footballs for the German Bundesliga, France Ligue 1 and the Champions League, was also the official football provider of 2014 World Cup in Brazil.
Khawaja Masood, the chairman of the company, told Anadolu Agency:

"This is an honour for us, that we are going to provide footballs for the world cup once again. We are very excited to meet this challenge," Khawaja Masood, CEO of Forward Sports, the company entrusted with the task of making footballs for the big summer tournament."

Refusing to give the exact numbers of footballs the company is going to supply for the World Cup alone due to restrictions from Adidas, Khawaja said his firm produced a total of 700,000 footballs a month.

The football that will be used in the upcoming tournament is technically termed as thermo bonded, which was first introduced in the 2014 FIFA World Cup.

Other types of footballs produced in Sialkot are glued balls and hand stitched balls.

Thermo bonded balls are made by attaching the panels through heat - the latest technology adopted by Adidas and transferred to Forward Sports in 2013.

Khawaja told Anadolu Agency:

"Although Pakistan football team will not be participating in the forthcoming World Cup, its presence will be felt in all the matches [because of the balls]."

According to Husnain Cheema, president of the Pakistan Sports Goods Association, the country will export around 10 million footballs across the world this year.

Source: Mehran Post